- Recently Yahoo released statistics regarding how buyers and sellers choose a realtor. Most realtors spend an infinite amount of time building a client base through traditional marketing strategies, and trying to generate referrals from that base. However due to these recent statistics it would be a wise option to take a walk down that road less traveled.
Realtors are being found over 75% of the time through search engines. Focusing some of your Real Estate Marketing efforts to improve your success of being found through search engines is where all signs seem to be pointing.
Providing a destination where people can receive information on services you offer is where it starts. Making that destination more visible is where the importance of Internet Marketing plays a significant role.
The survey emphasized that almost half reviewed found agents that they had never heard of. From there it can be assumed that the other half could have been reaffirming their feelings for a certain Realtor after being introduced from traditional marketing strategies. This is where the importance of being visible takes place, if you cannot be found through a secondary resource the statistics show that the new client will not select your service.
A few statistics from the RealTrend article:
1) 74% of people who accessed an agent Web site got there with the help of a search engine.
2) 45% of respondents used the Internet to learn about agents they didn’t know existed.
3) 41% discovered special deals and promotions offered from an agent through the Internet.
While family and friend referrals will still play an essential role in developing a client base just being able to provide a source for verification should be at least considered.
Source: realestatemarketingblog.com
MY TAKE: You can sit back and watch the market change or you can change with the market. What did you do today to make a change in your business? Does your business model need to change? Just some things to think about. Usually we get to the stage of, "I should do ____________" and then we stop. Or we kinda sorta do what we said we should, but didn't follow through and didn't do it cosistently. The result? An agent that says, "That doesn't work in my market." That attitude won't help anyone close more deals.
Kevin Wade
Cherry Creek Mortgage Company
970-243-7800 - Office
970-201-2310 - Cell
2 comments:
So what happens if you are renting a house and the landlord doesn't make the payments causing the house to foreclose? What advise would you give the tenant in this situation?
As an Internet Marketer who has designed and optimized several real estate sites, I'd have to say that I agree with the assessment that marketing is shifting into the online realm, and less in the traditional printed arena that we all knew and loved 10+ years ago. If your marketing plan doesn't include an internet marketing budget, you will be taking a huge chance with the market.
Matt Kettlewell
Kettlewell Enterprises
Post a Comment